This week there are 3 questions about the Kiwi Air case. Please pick one of the questions and answer it. The group's answers, will help you with this week’s mini-analysis assignment :) Aim to give an original answer or angle, or pick an question/area that others have not chosen. (See p.1 of the course notes for the case)
2. Explain KiwiAir’s competitive strategy in terms of ONE of the forces in Porter’s Five Forces model. Note: For your Week 1 assignment you need to consider ALL FIVE forces. (See pp52-57 of text; plus the Porter reading – link on Blackboard.)
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